I don’t see neon as a material but a process of thinking. A way to condense an idea or feeling down into its essence, like a logo or illustration.
In neon, that transformation happens naturally through the drawing and making process. Facets and dimension are flattened, edges are outlined, details become linear, and space is compressed into a single line. The image becomes graphic, so refined, that you can’t take away any more elements.
We begin to fill the blanks where graphic forms leave off. Language becomes shorter and simpler, becoming a form of poetry where forms speak and words illustrate.
There’s a magical act that happens when a story is told graphically through glass–every line begins to tells a story of its own.

Ben Orozco is a neon artist, graphic designer, and illustrator based in Madison, Wisconsin. He uses the graphic tendency of neon and traditional signmaking techniques to explore language, perception, and his environment. He is currently studying Glass and Graphic Design at the University of Wisconsin–Madison for his Bachelors of Fine Arts.
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